The Why Behind streetsmartprof

Climbing Ladder of LifeFast-track your career success by supplementing book-smarts learned in the classroom with knowledge acquired on the streets.

Our goal is to fill the gaps between a business school education and the street knowledge that comes from the day-to-day experience of being in the trenches. What students call, the real world.

In his best-selling book entitled: What They Don’t Teach You at Harvard Business School: Notes from a Street-Smart Executive , Mark McCormack defined “street-smarts” as the “ability to make active positive use of your instincts, insights, and perceptions.”

Wikipedia refers one searching the term “street-smart” to the term “streetwise“, defined as “possessing practical knowledge as opposed to ivory tower or book knowledge, or generally how to avoid the pitfalls.”

Translating “book-smarts” over to “street-smarts” can be difficult if one has little to no real-world experience.

Even if you’ve advanced quickly in your current career, gaining street-smarts can take more time than most of us want to spend. Our community is made up of coaches, mentors and peers who have been there before and learned by pulling themselves up by their boot straps.

We help you understand how to use “street-smarts” for finding and advancing your career.

If you are entering college, preparing to graduate or climbing to the next ladder rung in your career, we may be able to help you gain a competitive edge in today’s tough job market.

We are here to help you thrive in your chosen career through our life lessons.

   John Kratz                                                                    Ken Jondahl

John Kratz at the LakeKen Jondahl in Egypt